A twist ending is a tricky thing. Often attempted and rarely successfully executed.

But you can add Deadkill’s new video for “Oh God Help You” to that short list with The Usual Suspects and The Sixth Sense. What starts off as a metal video cliche: a pretty girl being chased by a psychotic ax wielding oaf in an industrial building, by the end becomes a surprising delight. For fear of ruining the ending, that’s all I’ll say.

Kudos to the team at Good to Die Records who, having successfully moved from blog to show bookers to a record label are now making high quality, concept videos. The work they’re doing is a real inspiration to this fellow DIY outfit.

You can catch Deadkill next Friday at 4:15 at the Neumos stage during Capitol Hill Block Party.