March 7, 2012

PREMIERE: Les Jupes’ new video, “If This Is The Light”



Directed by Winnipeg creative duo Ryan Simmons and Aaron Zeghers, the latest video from Les Jupes features a distorted alternation of esoteric narrative and flickering black-and-white band shots swirling ever faster over the four minutes of the clip’s steady approach to its chaotic conclusion. Singer Michael Petkau Falk’s haunting, woodsy baritone accentuates the dark mood, while Kelly Beaton’s backing vocals add a countering touch of sweetness. The overall feeling is sadness and inevitability in equal measures: “If this is the light, then you’re on your own.”

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