A New Chapter: Lightness Management
Since being laid off from my day job last year, my life has been almost strictly new chapters. Unemployment. Food Stamps. Booking shows at Columbia City Theater. Doing PR for Columbia City Theater. Trying to find a way to make money off Sound on the Sound while remaining true to our ideals and intentions (still haven’t figured that one out yet). Writing band bios and in the past doing PR for Youth Rescue Mission, Slack Fest and the High Dive. Cobbling together a living doing what I love and trying not to be consumed by what came next, when rent would be paid and trying to feel confident in the fact that with this uncertain time, something better would come to me. Something I would love and could do, not just for a paycheck, but for a living.
And I think I might have found it.
Today I’m pleased to share that I’m joining Lightness Management as a management associate. Lightness is Sarah Jurado and the clients she represents: Damien Jurado, Dolorean and Viva Voce. Sarah will be teaching me everything she knows about managing and tour-mom’ing bands and I’ll be learning if I like this side of the music industry, all the while supporting musicians whose careers I already feel personally invested in. Lightness was formed “with the idea that one can remain an enthusiastic music fan while working within the industry.” And if I’m going to be “within the industry,” that’s the only way I want to do it.
Because of the conflict of interest in writing about clients, I won’t be covering Damien, Dolorean or Viva Voce here on Sound on the Sound, except to maybe tell you I’m listening to them a lot in monthly round ups, because I don’t imagine that changing. Other writers on the site, if inspired by these artists output, will continue to cover them. I tell you these things because I think you come to Sound on the Sound because you trust us as fellow enthusiastic fans and because you know what you’re getting here is what we love and nothing else.
I couldn’t be more excited to be working with Sarah and Lightness. When I first started writing Sound on the Sound I said it was “living a little part of the big dream.” I never knew what that big dream was. I’m still not sure I do, but I feel like I’m living more and more of it every day and I see Lightness being a huge part of that.