The Local Natives ::: Photo by Benjamin Hoste

Many bands attend SXSW with the hope of maybe possibly catching the ear of someone who might be able to introduce them to a new audience or a bigger audience or any audience at all. Some bands make the festival simply one of many stops of the Southwest leg of a spring tour. Some bands get to play a cushy record label showcase. For most bands whether or not the new success that they’re looking for will find them is completely up to luck. The bands who hustle though, the bands who leave as little up to chance as possible and make the most out of the internet, those bands might really get something though.

One such band is The Local Natives, an unsigned Silverlake, CA five-piece crafting thick pop on the order of What Made Milwaukee Famous and our own Hey Marseilles, who’ve been riding a wave of momentum in the last little while with an invitation for a February residency at the Silverlake Lounge. Just last week the band had their song “Airplanes” featured in an episode the NBC sitcom “Chuck,” and now on this here blog, they’ve given us the opportunity to feature that song along with of one their other new songs from a new yet to be released record titled Gorilla Manor.

MP3: “Airplanes” by the Local Natives from Gorilla Manor

Stream: “Stranger Things” by the Local Natives from Gorilla Manor

Using whatever tools they have at their disposal to promote their band, including writing their own blog, keeping up on facebook, and maintaining an active twitter The Local Natives are doing their best to make sure they’re easy to find on the vast interwebs AND out in the meatspace as well. In the spirit of the fest where it’s expected that you’ll be half-inebriated all of the time, for their SXSW poster the band has provided a map for any potential fans who might need a little help navigating the streets of Austin to find a SXSW show in the wee hours of the morning. If you’ve got a badge, the late night official showcase that these guys are in along with Elvis Perkins and Grizzly Bear at the Central Presbyterian Church will be that can’t miss event. For the badge-less, the band will be playing a number of free showcases throughout the week as we can see all pretty close to the main action on 6th Street.

“So easy a drunk music blogger can find it” was the idea I think. Bruce over at Hypebot would be proud. The band tells me they plan to be in Seattle around late April, but have no date yet to announce. We’ll keep you updated.